EXPLAINVISUALLY
(Communications agency)  Warsaw, PL/Remote
Marketing & Sales Manager >> CEO
>> Co-Owner03/2016-now

Stepped into CEO role after Co-Founder’s death and turned around the company from debt equaling 30% of annual revenue to repaying debt, profitability, and 6X revenue growth.

End-to-end entrepreneurial experience where I built:

• • Marketing strategy which delivered inbound deals ($2-25k/each) from 30+ corporations such as IKEA, Intel, ING, Pratt&Whitney and Pfizer as well as 100+ startups & SMEs (content, SEO, LPs, ads, SoMe, branding, newsletters),
  • Sales processes that provide an avg. 30% conversion rate (based on SPIN Selling & Challenger Sale + CRM analysis and optimization),
  • Key service which let us raise our prices by 40% (customer interviews, prototypes & iterations, pricing, GTM),
  • 15 people hybrid team (recruiting, onboarding, team-building),
  • Cashflow-optimization processes that improved cash reserves by 40% (financial analysis, action plan, implementation),
  • Project Management methodology that resulted in an avg. 25% faster project delivery (analysis, team workshops, testing different tools, PDCA process to improve efficiency).

Notable company projects: 

• • Creating materials that introduced IKEA’s digital transformation strategy at their kick-off meeting to 700+ employees in offices in the US, Poland, and China,
  • Designing a deck that helped to sell a $2.5M+ IT project to one of the leading European packaging companies,
  • Creating a pitch video for a startup that helped to win a $1M prize for the best Insurtech startup in Israel,
  • Designing an animation that helped to generate the first $100k revenue for the medical education startup,
  • Delivering explainers in Arabic for NestleHealthScience to launch a new medical product in Saudi Arabia.