Maciej ‘Mac’ Budkowski

Twitter: @macbudkowski | LinkedIn: in/maciej-budkowski |
Replit: @macbudkowski | GitHub: @macbudkowski

I’m a full-stack entrepreneur, fluent in both high- and low-level work.

My attitude is reflected by the methods I use in every day’s work.

NOTABLE WORK EXPERIENCE

GOERLINATOR (App that distributed 14,000+ GoerliETH to Ethereum developers)US
Co-Founder
02/2023-now

  • Created brand, UX, UI & front-end for the app in NextJS and promoted it among Ethereum developers,
  • Our app has been featured in Week in Ethereum News

WEB3 TALKS
(Builders-oriented podcast)
Remote
Founder & Host11/2021-now

  • Grown the podcast from 0 to 1,500+ subscribers,
  • Recorded 40+ interviews with builders such as Seb Audet (Zapper), Stefan George (Gnosis), and Pedro Gomes (WalletConnect).

PRIVATE CONSULTING
(Comms & Ops consulting)Europe
Founder & Consultant
01/2019-now

  • Built a new communications narrative for a $3B+ AUM European family office,
  • Created communication materials focused on High Net Worth Individuals for a $1.2B+ AUM European private debt fund,
  • Designed a $90M+ deal investment brochure for the meeting with the King of Saudi Arabia for one of the top German entrepreneurs,
  • Co-created communications & GTM strategies for multiple $X-XXXM web startups,
  • Conducted workshops for builders titled “How to explain what your web3 product does and convince users to try it” at ETH Denver ’23 Main Event.

EXPLAINVISUALLY
(Communications agency)
 Warsaw, PL/Remote
Marketing & Sales Manager >> CEO
>> Co-Owner
03/2016-now

Stepped into CEO role after Co-Founder’s death and turned around the company from debt equaling 30% of annual revenue to repaying debt, profitability, and 6X revenue growth.

End-to-end entrepreneurial experience where I built:

    • Marketing strategy which delivered inbound deals ($2-25k/each) from 30+ corporations such as IKEA, Intel, ING, Pratt&Whitney and Pfizer as well as 100+ startups & SMEs (content, SEO, LPs, ads, SoMe, branding, newsletters),
    • Sales processes that provide an avg. 30% conversion rate (based on SPIN Selling & Challenger Sale + CRM analysis and optimization),
    • Key service which let us raise our prices by 40% (customer interviews, prototypes & iterations, pricing, GTM),
    • 15 people hybrid team (recruiting, onboarding, team-building),
    • Cashflow-optimization processes that improved cash reserves by 40% (financial analysis, action plan, implementation),
    • Project Management methodology that resulted in an avg. 25% faster project delivery (analysis, team workshops, testing different tools, PDCA process to improve efficiency).

Notable company projects: 

    • Creating materials that introduced IKEA’s digital transformation strategy at their kick-off meeting to 700+ employees in offices in the US, Poland, and China,
    • Designing a deck that helped to sell a $2.5M+ IT project to one of the leading European packaging companies,
    • Creating a pitch video for a startup that helped to win a $1M prize for the best Insurtech startup in Israel,
    • Designing an animation that helped to generate the first $100k revenue for the medical education startup,
    • Delivering explainers in Arabic for NestleHealthScience to launch a new medical product in Saudi Arabia.

IS-WIRELESS
(High-tech telecom startup)
Warsaw, PL
Junior Business Developer >>
Business Developer
08/2015-03/2016

  • Led communications reaching 1,500+ engineers (marketing materials, website, newsletter),
  • Built a global reselling program – from idea, through biz dev materials up to recruiting tech Partners from 4 continents,
  • Co-created a new product (aLTErnative) with the R&D team and CEO based on customers’ conversations and market research.

PRO BONO

 

INCREDIBLES BY SEBASTIAN KULCZYK
(Tier-1 CEE startup accelerator)
Remote
Mentor                   01/2021-now

  • Led pitch decks & strategic communications workshops with Bain & Co for 15+ CEE startups (highest-rated among all accelerator workshops)

 

SEKTOR 3.0 FUND
(Tech for Good fund & incubator)
Remote
Mentor                   06/2020-01/2021

  • Helped to design strategic communications, GTM strategy, and product strategy for a social startup focused on people with hearing impairment.

EDUCATION

 

UNIVERSITY OF CAMBRIDGE BUSINESS SCHOOL       Cambridge, UK
Business and Entrepreneurship   2019-2019

MULTI-LEVEL COACHING SCHOOL Warsaw, PL
(ICF-compliant 200 hrs+ coaching course)

Coaching Certification   2013-2014

UNIVERSITY OF WARSAW Warsaw, PL
(#1 University in Poland
)
Psychology Master’s Degree:
Final grade – 4.5/5
  2009-2014

    • Thesis: How does an information-dense environment influence understanding of complex concepts (Grade: 5/5).

      Supervisor: prof. Andrew Nowak, one of the world’s leading experts on the modeling and computer simulation of social processes.

Activities:
Student Council – Vicepresident,
Cultural Section – Founder & President,
Existential Psychology Student Research Group – Co-Founder,
Progress Student Research Group – Coaching Section Member.

LANGUAGES:
Polish (Native), English (fluent), Spanish (pre-intermediate), Russian (pre-intermediate), Chinese (basic).

CODING:
Python (Replit 100 days of code – finished #58 out of 59,000+ attendees)
Solidity (CryptoZombies + LearnWeb3 courses) 

PRODUCT-RELATED COURSES:
Product Owner (PSPO)
Scrum Master (PSM)

PROGRAMS I USE:
G Suite, MS Office, Asana, Notion, Slack, Discord, Pipedrive, Ahrefs, Adobe Photoshop, Figma, Adobe Premiere.

NOTABLE CONTENT CREATED

“How to explain what you web3 product does and convince users to try it?”

Post version:
http://macbudkowski.com/how-to-explain-web3-products/

Thread version:

 

“Why it’s so hard to understand blockchain unless you see it as a new type of computer?” 

Post version:

https://paragraph.xyz/@kanfa/blockchains-as-computers 

Thread version:

 

“How exactly do Music NFTs plan to change the music industry?

(endorsed by Gigamesh from sound.xyz & 3LAU from Royal.io)

Post version:
https://paragraph.xyz/@kanfa/music-nfts

Thread version:

Web3 top design list:

https://web3talks.xyz/web3-design-examples/

 

OUTSIDE OF WORK

 

Interests:

  • Philosophy (stoicism, existentialism),
  • Psychology (social, performance, decision-making),
  • Meditation (1,500+ hours of practice),
  • Storytelling (storytelling guest lecturer for Ph.D. students at Warsaw School of Economics),
  • Traveling & different cultures (visited ca. 40 countries, incl. hitchhiking in 7 of them),
  • Literature (member of the artistic group “Skafander,” my short story got published in the literary quarterly “Wyspa”),
  • Photography,
  • Sports:
    • Snowboarding (3rd place in the Slalom Junior Class Warsaw Championship),
    • Basketball (University of Warsaw’s President Cup’s winning team member),
    • Judo (University Team member),
    • Volleyball (High school team member),
    • Soccer (Never done at the competitive level but love the game),
    • Sailing (Sailboat & motorboat licenses),
    • Horse riding,
    • Weightlifting.

Goodreads profile:
https://www.goodreads.com/user/show/127424423-maciej-budkowski

Favorite books:
“Harry Potter and Methods of Rationality” by Eliezer Yudkovsky,
“First Law Saga” by Joe Abercrombie,
“The Asian Saga” by James Clavell.