EXPLAINVISUALLY
(Communications agency)  Warsaw, PL/Remote
Marketing & Sales Manager >> CEO
>> Advisor03/2016-now

Stepped into CEO role after Co-Founder’s death and turned around the company from debt equaling 30% of annual revenue to repaying debt, profitability, and 6X revenue growth. Acquired top clients such as Intel, IKEA, Pfizer, Carlsberg, ING, Revolut & European Commission. 

Listed on the ‘50 Most Creative People in Polish Business’ (2017) & received a special distinction in ‘Microentrepreneur of the Year’ by Citibank Foundation (2018).

End-to-end entrepreneurial experience where I:

• • Productized key services with Lean Startup methodology enabling a 40% margin increase:
    • • Customer interviews: interviewing 30+ B2B corporate marketing managers using Customer Development methodology; 
      • Analyzing the market: being part of 3 big B2B marketers communities, watching top10 substitute competitors and reading Gartner/Forrester reports; 
      • Prototyping productized services: pitching, Landing Pages, and iterating on that to reach the right value proposition;
      • GTM: testing channels such as LinkedIn, SEO, SEM, FB Ads, Content Marketing, Conferences, Community Marketing, Cold Outreach;
      • Pricing: optimizing pricing models based on CRM & revenue data.
  • Designed and implemented marketing strategy which delivered inbound deals ($2-25k/each) from 30+ global corporations such as IKEA, Intel, ING, Pratt&Whitney and Pfizer as well as 100+ startups & SMEs (content, SEO, LPs, ads, SoMe, branding, newsletters),
  • Conducted two rebrandings & repositionings that increased our penetration of the corporate market by 3X (messaging, logo, visual identity, website copy & UI, user testing),
  • Built sales processes that provide an avg. 30% conversion rate (based on SPIN Selling & Challenger Sale + CRM analysis and optimization),
  • Designed Agile & Lean-inspired Project Management system reducing project delivery times by an avg. of 25%
    • Mapping processes with BPMN methodology, 
    • Running workshops to fill in the gaps with the team and analyze bottlenecks,
    • Testing PM tools such as Asana, Trello, Kanban, and ClickUp,
    • Adjusting Scrum to fit our agency’s needs.
  • Created a cashflow-optimization process that improved cash reserves by 40% (financial analysis, action plan, implementation).
  • Designed recruiting process, onboarded and built a 15 people hybrid team (designers, sales, marketing, PMs).

Notable ExplainVisually’s projects: 

• • Producing materials that introduced IKEA’s digital transformation strategy at their kick-off meeting to 700+ employees in offices in the US, Poland, and China,
  • Creating a global campaign for Carlsberg to educate employees about Health & Safety procedures in 30+ countries,
  • Designing a deck that helped to sell a $2.5M+ IT project to one of the leading European packaging companies,
  • Creating a pitch video for a startup that helped to win a $1M prize for the best Insurtech startup in Israel,
  • Designing an animation that helped to generate the first $100k revenue for the medical education startup,
  • Delivering explainers in Arabic for NestleHealthScience to launch a new medical product in Saudi Arabia.